The limited-run donut line is called “Timbiebs Timbits.”
You know ultra-famous person Justin Bieber: singer AND proud Canadian citizen.
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Well, it might be time to give Justin a key to Canada, because he’s apparently saved a financially struggling Tim Hortons with his limited-edition donut holes.
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According to CNN, the Canadian coffee chain was having a really hard time sales-wise due to the pandemic.
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That is until late last year when Tim Hortons launched a limited-edition Biebs-themed line of donut holes called “Timbiebs Timbits.”
The collection features three donut flavors created by Justin himself: chocolate white fudge, sour cream chocolate chip, and birthday cake waffle. YUM.
Even CEO José Cil was thrilled, saying the promotion “was one of the more successful traffic-driving initiatives in recent memory and outperformed our internal expectations.”
“I’m a Belieber,” he said. “You can expect to see more from this exciting partnership in the year ahead.”
When the partnership launched, Justin said, “Doing a Tim Hortons collab has always been a dream of mine,” adding how he “grew up” eating at the chain.
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Awwww. We do love a feel-good story involving donuts.
