Chefs have been cool for a while, from legends like Bourdain through the advent of Iron Chef and Top Chef. But now they are also fashion icons; trendy kids pin chefcore looks to mood boards and put up steamy photos of fictional chefs on their walls. And nothing epitomizes that fashion-forward focus like the Family Style Food Festival, the celebrated event that pairs up restaurants and clothing brands for one big stylish party, returning for its fifth year with an all-star lineup on Sunday, October 8th.
They’ve just released the official lineup of restaurants and fashion brands, and it’s predictably good as hell. There will be food from local legends like Funke, Moo’s Craft BBQ, Jon & Vinny’s, Kato, Camphor, Dulan’s Soul Food, and Villa’s Tacos. They’re also bringing in stars from around the country, like Katz’s Deli and Bonnie’s Brooklyn from New York, and Swan Oyster Depot from San Francisco.
The fashion and art lineup is no slouch either, with major streetwear brands like The Hundreds, Union, Market, Awake, CLOT, and KidSuper. There are also true giants getting involved, like Nike, Converse, Dickies, and the iconic video game Pokémon.
The festival has built its reputation on collaborations between fashion brands and restaurants, one-off pieces of merch that are only available at the fest, and special dishes that only exist for a few hours. In past years they’ve had T-shirt collabs like Dickies x Jon & Vinny’s, Gallery Dept. x Burger She Wrote, Who Jung Woo x Howlin’ Ray’s, and more. They’ve also put out some funkier swag, like a cleaver collab between Azuki and Chifa, an apron collab between Hedley & Bennett and The Hundreds, and a ton of hats. This year’s collabs are yet to be revealed, but there’s sure to be some super stylish and wild stuff.