On the flip side, Lindor avoided certain pitfalls by playing it safe with the Super Bowl ad. Just days ago, Uber Eats debuted a memorial commercial that quickly faced controversy over a peanut allergy joke. Amidst negative reactions from the Food Allergy Research and Education nonprofit, along with viewers on social media, the company ended up changing its ad to edit out the part referencing the allergy. With so many eyes on your final product, it’s understandable why a company like Lindor would want to air something decidedly uncontroversial.
However, the commercial doesn’t feel like a fresh take on ads for chocolate. In fact, it’s reminiscent of some commercials for Dove, which deliver a similar message of making the most of everyday life (with chocolate). It’s a lovely sentiment and one that admittedly reminds me of the joys of eating truffles — but amongst all the other creative and celebrity-packed viewings between Super Bowl plays, Lindor’s likely won’t be making the top of the list.
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