The Goods in Somerville selected for Pay it ‘4ward’

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The Goods, the premier dispensary  in Somerville committed to providing high-quality cannabis products and supporting the local community through philanthropic initiatives, is proud to announce its partnership with the Wana Brands Foundation in support of Project Bread, the leading statewide food security organization in Massachusetts with a radical approach to ending hunger – permanently.

Established in 2021 by Wana Brands CEO Nancy Whiteman, Wana Brands Foundation’s #4ward20 campaign is an annual giving initiative commemorating 4/20. Instead of purchasing promotional items destined for landfills, Wana Brands upholds the community ethos of 4/20 by reallocating resources to “pay it 4ward,” selecting dispensaries from across the U.S.A. to enhance their local communities through charitable endeavors.

“At The Goods, we believe in giving back to the community that supports us. Teaming up with the Wana Brands Foundation to support Project Bread allows us to make a meaningful impact on food insecurity in Massachusetts, striving to make sure that no one in our community goes hungry,” said Chris Vining and Alex DeGroot, Co-Founders of The Goods.

“Through the Wana Brands Foundation and the annual #4ward20 campaign with Wana Brands, I’ve had the opportunity to meet some incredible organizations that are truly changing the world. It is not hyperbole to say that being a part of their work has been one of the greatest privileges of my life. Celebrating this milestone of donating more than $4.2 million to these nonprofits energizes us to further our collective mission to enhance lives and do good,” said Nancy Whiteman, CEO of Wana Brands and Founder of the Wana Brands Foundation.

Project Bread’s mission resonates deeply with The Goods’ commitment to community welfare. By connecting individuals and communities to reliable food sources, Project Bread aims to eliminate hunger and address systemic injustices that disproportionately affect marginalized communities.

“We have made incredible strides against hunger, from the passage of permanent free school meals in Massachusetts to increasing access to SNAP for immigrants facing food insecurity,” said Erin McAleer, Project Bread’s CEO. “But hunger is still a pervasive problem in our state, with 1 in 5 households with children currently facing food insecurity. The support of our partners at The Goods and the Wana Brands Foundation helps drive our mission forward to ensure all families in the Commonwealth can access affordable, nutritious food.”

McAleer will be among over 3,500 in-person and virtual participants to step up for Project Bread’s 56th annual Walk for Hunger on Sunday, May 5th. Participants will walk an accessible three-mile loop around the Boston Common or in their own neighborhoods. Beginning in 1969, as the first pledge walk in the nation, the one-day celebration aims to raise more than $1.3 million and will feature family-friendly activities, programming and games, as the nonprofit invites people with mobility devices, strollers, young children and other needs to all participate in the mission to end hunger in Massachusetts. To register as a participant for Project Bread’s Walk for Hunger, or to support a walker or team with a donation, visit

For more information about The Goods’ community efforts, check out their Instagram and visit their website. To discover the impactful initiatives of Wana’s #4ward20 campaign, head over to its Instagram highlights.

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