TikTok Changed The Online Home & Garden Landscape. What Happens If It’s Banned?

TikTok keeps us on our toes with the latest home and garden trends, but perhaps more importantly, TikTok allows for the “little guys” of the world to spread awesome ideas quite quickly. Unlike other platforms, TikTok’s algorithm shows users any content that fits their watch history — even if it only has a few dozen likes. Interior designer Bilal Rehman explained (via Business of Home), “On TikTok, somebody may have once searched for an ‘interior design tips’ video … now all of a sudden I’m showing up on their page because of that search, and I’m getting discovered by people who would have never discovered me before and building a community that’s way larger and stronger than on any other platform.”

TikTok made the concept of interior design free and accessible to everyone and fostered healthy conversations about following trends, saving money, starting gardens, reducing waste, and more. Through this algorithm, we discussed ideas like the Unexpected Red Theory, a viral TikTok home decor trend that polarized the internet. Together, we discovered that Gen Zers and Millennials are right, the big light is a big pain. We used pizza pans to elevate our home office and tried cleaning our toilets with a bar of soap. Sure, some ideas may have been better than others, and the platform isn’t perfect, but TikTok is a veritable wonderland of home and garden advice, one where no creator is too small to contribute.